Mountain ridgelines

Carry it up. Set it down.

Nobody else was up yet.
It weighed nothing on the way up.
Point it at the view and step in.
Any rock will do.
Stayed for the light.
Even a handrail works.
South Africa

Leave it standing above the clouds.

Above the weather.
Nobody to hand the phone to.
This came out of a pocket.
Closer to the edge than you would hold a phone.
The last ten minutes of light.
Icelandic black sand

It stands on frozen sand.

Sand this dark eats the light.
You get to be in the jump.
It will stand on ice.
Light enough to leave on the ice.
The tide was coming.
Glacier lagoons and canyons

Set it down in front of the falls.

Close enough to feel it.
The reflection does the rest.
Nobody left behind the camera.
Down where the light turns blue.
Railings work too.
Mossy forest, winter lake

It doesn't need level ground.

Both feet off the ground.
Moss is not level. It did not matter.
Waited for the water to go still.
Whatever is lying there will do.
Good light does not wait for a tripod.
Snow and campfires

Leave it by the fire.

Nobody had to hold anything.
The evening everyone remembers.
Colder than it looks.
Otherwise someone sits it out.
Proof you were all there.
Desert

It doesn't sink into sand.

Slopes are fine. Sand is fine.
Once in front of you, once on the screen.
It finds its own footing.
Up before the heat.
Folded, it is just another card.
Dunes look bigger when you are in them.
Shoreline

To the water's edge, in a wallet.

It arrived in a wallet.
Closer to the water than you would stand holding it.
Rocks are underrated.
Sand does not swallow it.
Shade, and nobody holding the phone.
Just sea and sky behind you.
Botanical garden

Photograph yourself walking.

Walk away and still be in it.
The architecture does the framing.
Out of a pocket, into the ferns.
It will sit wherever there is a gap.
Glass ceilings make good light.
Stone, on the road

It stands on a ruin wall.

Older than photography.
The wall was already there.
Uneven ground is the usual kind.
Stone holds very still.
Nothing extra to carry back down.
Skate park

Shoot fast things with your hands free.

Try that holding a phone.
The angle you cannot stand in.
A rail is a tripod if you let it.
Low, because you can leave it low.
Sessions run long. It does not mind.
Set it down and skate.
Autumn lake

The person taking the photo gets to be in it.

The one who always takes the photo, in the photo.
Nobody had to ask a stranger.
Ready before the moment passed.
The lake did half the work.
Left running while the light changed.
Two weeks a year look like this.
Everyday

From a desk to a tray table.

The city is the backdrop.
Tray tables were made for this.
It lives beside the laptop now.
Grass, and nobody's arm in shot.
Between a credit card and a hotel key.
The shutter remote

Nobody has to run back for the timer.

Press it from where you are sitting.
Range enough to stand well back.
One button. That is the whole interface.
It lives with your keys.
Both fit in the same pocket.
Details

What eleven grams is made of.

These are what hold your phone.
About as thick as two credit cards.
Any angle you can hold, it holds longer.
No batteries. No electronics.
The 1/4-20 thread every tripod speaks.

Every unit individually tested and covered for life.

Any adapter size outside your kit ships free.

Invented, not licensed

Patented in the US, UK and China. 300,000+ shipped.